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Today’s episode is the second installment of our conversation with Dr. Jennifer Thomas, TEDx speaker, leadership consultant, bestselling author, and psychologist with a doctorate in clinical psychology.

In this episode, Dr. Jen shared how to craft an apology that restores broken relationships, when to best use the 5 apology languages, and what to do if you’ve apologized and the other person is still upset.

If you’d like to know how to create an apology that brings emotional healing and mends broken relationships, don’t miss this episode!

Key Takeaways
02:33 Which is better: “I’m sorry” or “I was wrong”
03:44 How one is different from the other
04:46 Basis for research
05:14 Main apology languages
06:51 The importance of knowing other people’s apology language
08:05 When to best use the 5 apology languages
09:08 What to do if you’ve apologized but the other party is still upset
11:52 What the ideal apology should be from a leader or authority figure
13:17 An example of a perfect apology
16:04 Practical applications of the apology languages
17:02 The main take away

“I think of ‘I’m sorry’ as focusing on the heart and feelings and I think of ‘I was wrong’ as focusing on the head in terms of more black and white.”
“If you don’t know their apology language or if it’s a group of people, so you wanna use all five.”
“If two things are true: if the mistake you made is either very serious or if it’s a habit, it’s been repeated, then most likely that person is gonna wanna hear something more than your reflexive ‘I’m sorry,’ or whatever you usually say.
“It’s very important that we not demand forgiveness on the spot.”


When Sorry Isn’t Enough: Making Things Right with Those You Love by Gary Chapman and Jennifer Thomas –
Take a free apology profile, register for her e-newsletter, and learn more about her books. Visit her at

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